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The brand sees the move as an opportunity to forge new customer relationships while adapting to the evolving digital landscape.
May 23, 2024
By: Lianna Albrizio
Associate Editor
Apothecary-inspired skincare brand Kiehl’s Since 1851 is expanding its retail presence into the Amazon Premium Beauty Store. The brand said it saw the move as an opportunity to forge new customer relationships while adapting to the evolving digital landscape. “Launching in the Amazon Premium Beauty store marks a new chapter in the Kiehl’s journey of over 170 years of skincare and innovation,” said John Reed, general manager, Kiehl’s Since 1851. ...
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